SecAppDev 2025 lecture details

Web Tracking Technologies

This talk will cover the privacy risks of web tracking technologies and how they are constantly evolving because of emerging privacy-preserving tools but also because of regulatory action and enforcement of privacy and data protection law.

Wednesday June 4th, 09:00 - 10:30
Room West Wing
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Abstract

Currently, users are confronted with all kinds of privacy-unfriendly solutions and manipulative designs when surfing the web. Third-party trackers keep coming up with alternative methods in order to circumvent existing tracker-blocking tools. Even when users are offered a choice, websites often don't respect it or include dark patterns to nudge users making less privacy-friendly choices than intended. In this talk, we will discuss the different web tracking technologies, their privacy risks and how users can protect themselves from them, as well as the best practices regarding consent.

Key takeaway

Emerging privacy-preserving tools can aid users in protecting their privacy on the web. However, a privacy by design mindset is the only way forward.

Content level

Introductory

Target audience

Anyone with an interest in web privacy and online tracking

Prerequisites

None

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Yana Dimova
Yana Dimova

PhD student, DistriNet

Expertise: Web privacy and online tracking

More details

Join us for SecAppDev. You will not regret it!

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